Educate and shame: why not have notices in all the tube stations and officials empowered to level on-the-spot fines?
Clean and improve: there are machines that dissolve and remove chewing gum. Use them.
Provide bins: between Imperial College and the Cromwell Road there are no - not one - rubbish bins. How can this be possible in the most visited part of London - mainly by children?
Legislate: force manufacturers of gum produce a product that is biodegradable.
This isn't rocket science....
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